When a new product launch involves a defensive addition, the appropriate tactics include a broad product assortment, a new brand name and distribution channels, and a higher price.

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A defensive addition typically involves strategies such as matching the competitor's offerings, using existing brand names and distribution channels to leverage brand loyalty and efficiency, and pricing strategies that may involve meeting or beating competitor prices, rather than introducing a broad product assortment, new brand names, and higher prices which are more aggressive tactics.

When a New Product Launch Involves a Defensive Addition, the Appropriate