Zircon Motors Inc. destroyed its prior branding as a manufacturer of economy automobiles when it planned to introduce Zircon Mova, a premium car, targeted at the high-income customer group. This is an example of a(n) _____ of market replacement.
A) bait-and-switch strategy
B) aggressive strategy
C) butt-on strategy
D) rollout strategy
Correct Answer:
Verified
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