Which of the following best describes broaden the market fallacy?

Question

Quizplus · Accepted Answer

The broaden the market fallacy is based on the assumption that a product can be made appealing to a wider range of customers by making changes to the product or its marketing. However, this ignores the fact that what makes a product appealing to one customer segment may not be the same for another. Therefore, option B is the best choice as it describes this fallacy. Option A describes the concept of market segmentation, Option C describes the importance of packaging, and Option D describes the benefits of targeting diverse customer groups, but neither of these options directly relates to the broaden the market fallacy.

Which of the Following Best Describes Broaden the Market Fallacy