Businesses are using a(n) _____ when they put their corporate name on every product they make.
A) customized brand strategy
B) umbrella brand strategy
C) flagship brand strategy
D) individual brand strategy

Question

Quizplus · Accepted Answer

The term "umbrella brand strategy" refers to when a business puts their corporate name on every product they make. This helps to unify all products under one brand and can make it easier for consumers to identify and trust the company's products.

Businesses Are Using A(n) _____ When They Put Their Corporate