A Certain Watch Manufacturing Company Manufactures Watches That Have About

A certain watch manufacturing company manufactures watches that have about a third of the moving parts of a traditional Swiss watch: a plastic casing without a removable back, a plastic strap incorporated into the casing, and many other similar design features. The company retails its watches at a small fraction of the price of traditional Swiss watches. In this scenario, the company's watches are most likely designed:

A) for differentiation.
B) for ease of manufacture.
C) to build corporate identity.
D) for the environment.