The process by which a customer's need is developed into a product design is called _____.
A) product differentiation
B) product architecture
C) product positioning
D) product validation

Question

Quizplus · Accepted Answer

The process by which a customer's need is developed into a product design is called product architecture. Product differentiation refers to making a product different from others in similar markets. Product positioning refers to the way a product is positioned in the market relative to competitors. Product validation refers to the process of testing and verifying that a product meets customer needs and technical requirements. Therefore, option B is the correct answer.

The Process by Which a Customer's Need Is Developed into a Product