Macolla, a cosmetic manufacturing company, manufactures its latest brand of women's perfume, Ella, in translucent pink bottles. The design engineers believe that the elegant appearance of the perfume bottles will attract more of their target customers. Identify the factor that was most likely being considered by the company's engineers when deciding on the appropriateness of the design.

Question

Quizplus · Accepted Answer

The factor that is most likely being considered by the company's engineers when deciding on the appropriateness of the design is emotional appeal. The elegant appearance of the perfume bottles is intended to appeal to the target customers' emotions and attract them to the product.

Macolla, a Cosmetic Manufacturing Company, Manufactures Its Latest Brand of Women's