Which of the following statements is true of product positioning?
A) It shows the end users what problem a new product attacks without showing what about it makes it better than whatever they are using currently.
B) It announces a product as new and gives the end user a real reason for trying it.
C) It helps manufacturers determine what attributes are growing in importance.
D) It usually does not specify why a product is better for use than other products.

Question

Quizplus · Accepted Answer

Product positioning is about defining a product's unique value and how it differs from competitors. It involves communicating to the end user why a product is worth trying, often by highlighting its newness and the specific benefits it offers over existing solutions.

Which of the Following Statements Is True of Product Positioning