Esqua Inc., a manufacturer of soaps and shampoos, claims that its latest brand of soaps, Esqua Plus, is superior to the average soap brand because, unlike other soaps, Esqua Plus combines both antibacterial and moisturizing properties and offers longer-lasting deodorant protection. In this scenario, which of the following concepts is Esqua using to encourage its customers to try its products?

Question

Quizplus · Accepted Answer

Esqua is using product positioning to encourage its customers to try its products. It is highlighting the unique features of its product, such as the combination of antibacterial and moisturizing properties and longer-lasting deodorant protection, to position itself as superior to other soap brands.

Esqua Inc, a Manufacturer of Soaps and Shampoos, Claims That Its