Product innovators outside of consumer packaged goods still most often use the simple version of the A-T-A-R model.

Question

Quizplus · Accepted Answer

While there are many models available to measure product innovation success, the A-T-A-R model (Awareness-Trial-Adoption-Rejection) is still commonly used by innovators outside of consumer packaged goods. It is a simple and effective measure of whether customers are aware of the product, have tried it, adopted it, or rejected it.

Product Innovators Outside of Consumer Packaged Goods Still Most Often