In the new product development process, the product use test is conducted during the _____ phase of the process.
A) opportunity identification and selection
B) concept generation
C) project evaluation
D) development

Question

Quizplus · Accepted Answer

The product use test is conducted during the development phase of the new product development process. This is because the product use test is typically done on a prototype or early version of the product to assess its functionality, user experience, and other key aspects before full-scale production and launch. This testing helps to identify any necessary adjustments or changes before the final product is released to the market.

In the New Product Development Process, the Product Use Test