The estimation of the likelihood of commercial accomplishment during the screening procedure of the scoring model assesses:
A) whether the firm can create something that will do what its customers want.
B) whether the firm has the resources to develop the product.
C) whether product prototypes can be used to judge real-time market expenses.
D) whether a product can be sold profitably.

Question

Quizplus · Accepted Answer

The estimation of the likelihood of commercial accomplishment specifically assesses whether a product can be sold profitably, so the best choice is D. Choice A assesses whether the firm can create something that meets customer needs, which is a different part of the scoring model. Choice B assesses the firm's ability to develop the product, which is important but not directly related to commercial success. Choice C mentions using prototypes to gather market data, which is also important but not the same as assessing commercial success.

The Estimation of the Likelihood of Commercial Accomplishment During the Screening