In the context of the scoring model, culling factors should generally be established in the _____.
A) marketing report
B) product innovation charter
C) firm's mission statement
D) articles of incorporation

Question

Quizplus · Accepted Answer

Culling factors, which are criteria used to eliminate potential projects or ideas, should be established in the product innovation charter. The marketing report may provide insights into customer needs and preferences, but it is not the appropriate place to establish culling factors. The firm's mission statement and articles of incorporation do not typically address specific project evaluation criteria.

In the Context of the Scoring Model, Culling Factors Should