Benefit segmentation is used to identify unsatisfied market segments and concentrate a firm's efforts on developing concepts ideally suited to the needs of those segments.

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Benefit segmentation focuses on identifying market segments based on their unique needs and preferences, and developing specific marketing strategies to meet those needs. By identifying and targeting these unsatisfied segments, firms can better position themselves to compete and succeed in the market.

Benefit Segmentation Is Used to Identify Unsatisfied Market Segments and Concentrate