Crunchie Cereals Inc., to better anticipate customer needs, sent its product and marketing teams to visit the homes of U.S. families that regularly used its products. Based on the data gathered from analyzing consumer behavior, the product managers concluded that office-going customers would like to have their cereal on the go. Keeping this in mind, Crunchie Cereals came up with a new "Crunch-on-the-go" portable package. Identify the methodology used to gather information regarding customer needs in this scenario.
A) Leap study
B) Ethnographic market research
C) Scenario analysis
D) Screening

Question

Quizplus · Accepted Answer

The methodology used in this scenario is ethnographic market research. This is because Crunchie Cereals sent its product and marketing teams to visit the homes of U.S. families that regularly used its products to gather first-hand data on consumer behavior. Ethnographic market research involves observing and interacting with individuals in their natural environments to gain insights into their behaviors and attitudes.