A new product only really comes into being during generation of its concept statement, irrespective of its success or failure in the market.
FALSE

Question

Quizplus · Accepted Answer

While the concept statement is an important stage in the development of a new product, the product itself exists from the moment it is created or thought up by the inventor or creator. Its success or failure in the market may depend on the effectiveness of the concept statement, but does not determine whether or not the product "really comes into being."

A New Product Only Really Comes into Being During Generation