_____ are those customers that are sought by a firm for eliciting new product ideas, since they have been associated with a significant current trend.
A) Resellers
B) Vendors
C) Inventors
D) Lead users

Question

Quizplus · Accepted Answer

Lead users are those customers who are at the forefront of using a particular product or service and have unique and innovative ideas for improving or enhancing it. These users have needs and requirements that have not yet been fulfilled by existing products in the market. Thus, firms can leverage lead users to generate new product ideas that can enhance their product competitiveness.

_____ Are Those Customers That Are Sought by a Firm