In which of the following phases of the new products process is the first full test-of-fit with manufacturing made?
A) The launch phase
B) The opportunity identification phase
C) The concept generation phase
D) The development phase

Question

Quizplus · Accepted Answer

The first full test-of-fit with manufacturing is made in the development phase of the new products process. In this phase, the product is developed with a focus on manufacturability, and manufacturing processes are designed and tested to ensure they can efficiently produce the new product at a reasonable cost.

In Which of the Following Phases of the New Products