A marketing researcher is most likely to serve as a _____ in a new product development team.
A) functional representative
B) process manager
C) scientific advisor
D) project leader

Question

Quizplus · Accepted Answer

A marketing researcher is responsible for gathering and interpreting customer insights and data, which is crucial in developing a successful product. As a functional representative, they can provide valuable insights and recommendations to the team regarding the product's features, pricing, and positioning based on their research findings. While a marketing researcher may also play a role in the project leadership, process management, or scientific advising, their primary function in a new product development team is likely to be that of a functional representative.

A Marketing Researcher Is Most Likely to Serve as a _____