Which of the following best represents the influence of reference groups?
A)buying a pink car because it's unique
B)picking a particular laptop based on the guidance of the store salesperson
C)purchasing a smartphone because your coworkers tease you about your flip phone
D)posting an informative article on social media related to a topic you're passionate about

Question

Quizplus · Accepted Answer

Purchasing a smartphone because of social pressure from coworkers is a clear example of the influence of reference groups. The decision is directly influenced by the desire to fit in or gain acceptance from the group. The other choices may be influenced by other factors such as personal preference or recommendations from experts, but not necessarily by the influence of a reference group.

Which of the Following Best Represents the Influence of Reference