Which of the following is not true about mobile marketing?
A) There is significant overlap between local and mobile marketing.
B) By 2022, spending on mobile marketing is expected to comprise almost 75% of all digital ad spending.
C) A substantial part of mobile marketing should be counted as social marketing.
D) People use most of their mobile minutes while they are on the go, outside of the home.

Question

Quizplus · Accepted Answer

Mobile users often engage with their devices across a variety of contexts, not just while on the go. A significant amount of mobile device usage occurs at home, for activities ranging from browsing social media, shopping online, to watching videos, contradicting the statement that most mobile minutes are used outside of the home.

Which of the Following Is Not True About Mobile Marketing