In modeling online consumer behavior, the concept of "consumer skills" refers to the:
A) education level of the consumer.
B) communication skills of the consumer.
C) knowledge consumers have about how to conduct online transactions.
D) product evaluation skills of the consumer.

Question

Quizplus · Accepted Answer

Consumer skills refer to the knowledge and abilities consumers have to conduct online transactions. This includes skills such as knowing how to search for products, compare options, and navigate websites. It is not necessarily related to the education level or communication skills of the consumer, although these factors may indirectly influence one's consumer skills. The concept of product evaluation skills is more specific and relates to the ability to assess the quality and value of a particular product, which may be one aspect of consumer skills but not the defining factor.

In Modeling Online Consumer Behavior, the Concept of "Consumer Skills