Which of the following statements about the Internet's impact on marketing is not true?
A) The Internet has broadened the scope of marketing communications.
B) The Internet has decreased the impact of brands.
C) The Internet has increased the richness of marketing communications.
D) The Internet has expanded the information intensity of the marketplace.

Question

Quizplus · Accepted Answer

The statement that the Internet has decreased the impact of brands is not true. In fact, the Internet has provided more opportunities for brand building and increased the reach of brands through digital channels.

Which of the Following Statements About the Internet's Impact on Marketing