A ________ is a repository of customer information that records all contacts that a customer has with a firm and generates a customer profile available to everyone in the firm with a need to know the customer.
A) customer service chat system
B) CRM system
C) data warehouse
D) transactive content system

Question

Quizplus · Accepted Answer

A CRM (Customer Relationship Management) system is specifically designed to track and manage customer interactions and information. It serves as a central repository for customer data and generates customer profiles that can be accessed by employees who need to know the customer's information.

A ________ Is a Repository of Customer Information That Records