All of the following statements about the MOTO sector are true except:
A) compared to general merchandisers, the transition to e-commerce was easier for MOTO firms.
B) the MOTO sector is also referred to as the specialty store sector.
C) MOTO was the last technological retailing revolution that preceded e-commerce.
D) distribution of catalogs is one of MOTO retailers' biggest expenses.

Question

Quizplus · Accepted Answer

The MOTO sector is not typically referred to as the specialty store sector. It stands for "mail order/telephone order" and refers to retailers who primarily sell through catalogs or over the phone.

All of the Following Statements About the MOTO Sector Are