All of the following are challenges faced by bricks-and-clicks firms except:
A) coordinating prices across channels.
B) handling returns of online purchases at retail outlets.
C) building a credible website.
D) building a brand name.

Question

Quizplus · Accepted Answer

Building a brand name is a challenge faced by all types of firms, including bricks-and-clicks firms. However, coordinating prices across channels, handling returns of online purchases at retail outlets, and building a credible website are specific challenges faced by bricks-and-clicks firms that may not be as relevant for other types of firms.

All of the Following Are Challenges Faced by Bricks-And-Clicks Firms