The term supply-push refers to:
A) making products prior to orders being received based on estimated demand.
B) waiting for orders to be received before building a product.
C) channel conflict.
D) multi-channel manufacturers who sell directly online to consumers.

Question

Quizplus · Accepted Answer

Supply-push refers to making products prior to orders being received based on estimated demand. It is a strategy used to ensure that products are readily available for customers when they need them. This approach can be risky, as it requires making assumptions about demand and inventory levels, but it can also help companies reduce lead times and increase customer satisfaction.

The Term Supply-Push Refers To