Natalie is a college graduate who is seeking a job in business-to-business marketing.She would prefer to interact with her customers on an individual basis rather than directing her communications to mass markets.In this context,Natalie should look for a job in _____.

Question

Natalie is a college graduate who is seeking a job in business-to-business marketing.She would prefer to interact with her customers on an individual basis rather than directing her communications to mass markets.In this context,Natalie should look for a job in _____.​

Quizplus · Accepted Answer

Personal selling involves one-on-one communication between the seller and the buyer, which aligns with Natalie's preference for individual interaction with customers. Advertising, electronic marketing, and direct marketing all involve mass communication methods. Management may or may not involve customer interaction, depending on the specific role.

Natalie Is a College Graduate Who Is Seeking a Job