Maria is a young salesperson who understands her customers' needs in detail and explains how the products she is selling would help her customers with their issues.She uses the _____ approach to personal selling.

Question

Maria is a young salesperson who understands her customers' needs in detail and explains how the products she is selling would help her customers with their issues.She uses the _____ approach to personal selling.​

Quizplus · Accepted Answer

Maria is focusing on understanding her customers' needs and providing solutions to their problems, which aligns with the problem-solving approach to personal selling. Stimulus-response focuses on triggering immediate reactions, contingency selling involves adapting to different situations, and mental states involve understanding the mindset of the customer. Need satisfaction is another approach to personal selling, but it does not necessarily prioritize problem-solving as explicitly as the problem-solving approach.

Maria Is a Young Salesperson Who Understands Her Customers' Needs