Natalie's customers are small business owners who are just starting out and are usually interested in products that help their companies save money.According to the purchase decision process,these prospects are driven primarily by:

Question

Natalie's customers are small business owners who are just starting out and are usually interested in products that help their companies save money.According to the purchase decision process,these prospects are driven primarily by:​

Quizplus · Accepted Answer

Small business owners who are just starting out are likely to be rational buyers, as they are looking for products that will help them save money and improve their financial situation. They are not likely to be driven by emotional or abstract buying motives, as their focus is on practical considerations. Therefore, the best answer is B, rational buying motives.

Natalie's Customers Are Small Business Owners Who Are Just Starting