Many customers will walk right past a diner that serves coffee and go to Starbucks, where they pay more for a cup of coffee.For these customers, cups of coffee are differentiated by:
A)style.
B)location.
C)quality.
D)type.

Question

Quizplus · Accepted Answer

These customers are likely choosing Starbucks because they perceive its coffee to be of higher quality than the diner's coffee. The style, location, and type of coffee may not be as important to them as the overall perceived quality.

Many Customers Will Walk Right Past a Diner That Serves