A $100 coat marked down from $150 can seem like a better deal than the same coat priced regularly at $100. This best illustrates the importance of

Question

Quizplus · Accepted Answer

Framing refers to the way information is presented and how it can influence our perception and decision-making. In this case, the coat being marked down from $150 to $100 is framed as a better deal than the same coat priced regularly at $100, even though the actual price is the same.

A $100 Coat Marked Down from $150 Can Seem Like