The address for obtaining tickets to a popular quiz show flashes on the TV screen, but the image disappears before Sergei has had a chance to write down the complete address. To his surprise, however, he has retained a momentary mental image of the five-digit zip code. His experience best illustrates ________ memory.

Question

Quizplus · Accepted Answer

Iconic memory refers to visual sensory memory, where a person retains an exact image of something they have seen for a brief moment. In this scenario, Sergei was able to retain a momentary mental image of the five-digit zip code, which is a visual memory.

The Address for Obtaining Tickets to a Popular Quiz Show