During a radio ad, listeners are repeatedly asked, "What would life be without Fletchers Ice Cream?" At the end of the ad, the same 1.is cleverly interrupted immediately after the word "without." At that point, many listeners mentally respond with the words "Fletchers Ice Cream." Their response best illustrates the principle of

Question

Quizplus · Accepted Answer

This is an example of closure, which is the ability of the brain to fill in missing gaps in a visual or auditory stimulus in order to perceive it as a complete whole. In this case, the interruption after the word "without" leaves a gap that the brain naturally fills in with "Fletchers Ice Cream" due to the repetition and association with the brand name.

During a Radio Ad, Listeners Are Repeatedly Asked, "What Would