James Olds and Peter Milner located reward centers in the brain structure known as the

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James Olds and Peter Milner famously discovered the reward centers in the brain through their experiments with rats. They found that when they stimulated a specific area in the hypothalamus, the rats would repeatedly press a lever to receive the stimulation, indicating that the area was responsible for pleasure or reward sensations in the brain.

James Olds and Peter Milner Located Reward Centers in the Brain