Melissa regularly donates blood to an international blood bank simply because she believes she ought to help anyone with a medical need for a blood transfusion. Melissa's altruism best illustrates the impact of

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Melissa's behavior is consistent with the social-responsibility norm, which refers to the societal expectation that individuals have a moral obligation to help those in need, particularly if they are less fortunate or vulnerable. By donating blood, Melissa is fulfilling this norm by providing aid to those who require it. The reciprocity norm refers to the expectation that if someone does something for you, you should do something for them in return. The bystander effect refers to the phenomenon where individuals are less likely to provide help when there are other people around. The mere exposure effect refers to the tendency for individuals to prefer and feel more positively towards things that they are familiar with.

Melissa Regularly Donates Blood to an International Blood Bank Simply