After she received a free hand-painted Christmas ornament from a religious organization, Mrs. Montevecchi felt obligated to mail a cash donation to the organization. Her response to the free gift best illustrates the impact of

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Mrs. Montevecchi's behavior is an example of the reciprocity norm, which suggests that people feel obligated to give back to others who have given to them. She received a free gift and felt a sense of obligation to reciprocate by making a donation.

After She Received a Free Hand-Painted Christmas Ornament from a Religious