After viewing sexually attractive women on TV, male college students find an average woman or their own girlfriend or wife as

Question

Quizplus · Accepted Answer

This phenomenon is known as the "contrast effect." The men are exposed to highly attractive women on TV, which makes the average women or their own partners seem less attractive in comparison. However, this does not necessarily mean that they view them as less sexually active.

After Viewing Sexually Attractive Women on TV, Male College Students