Sometimes people resist social influence by rebelling against social pressure. In psychology, this is called:

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The term used in psychology for resistance to social influence by rebelling against social pressure is reactance. In reactance, individuals are motivated to protect their sense of freedom and autonomy, and may engage in behaviors that go against social expectations or norms in order to assert their independence. This can include acts of defiance, but reactance is a broader phenomenon that encompasses a range of behavioral responses to perceived threats to one's freedom of choice or action.

Sometimes People Resist Social Influence by Rebelling Against Social Pressure