Research participants formed more gut-level liking for Pokémon characters associated with positive rather than negative images. This best illustrates the impact of

Question

Quizplus · Accepted Answer

This scenario describes classical conditioning, as the participants formed positive associations with the Pokémon characters based on the positive images associated with them. Classical conditioning involves learning to associate a neutral stimulus with a meaningful stimulus in order to elicit a response. In this case, the Pokémon characters were the neutral stimulus, but they became associated with positive images which elicited a positive response from the participants.

Research Participants Formed More Gut-Level Liking for Pokémon Characters Associated