Procter & Gamble's online forum, Capessa, and the Tremor campaign, which relies on influential teenagers to generate interest for its products, are examples of _______________.

Question

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Procter & Gamble's online forum and the Tremor campaign are both forms of marketing communication, which refers to the various ways companies communicate with consumers to promote their products or services. Advertising and personal selling are more specific forms of marketing communication, while sales promotion involves short-term tactics to encourage immediate sales.

Procter & Gamble's Online Forum, Capessa, and the Tremor Campaign