Dawn operates a small marine service company. She has an up-to-date customer database with names, addresses, and past-purchase data. She wants to offer her customers a pre-season special on engine tune-ups. The best form of advertising would be __________________________.

Question

Quizplus · Accepted Answer

Since Dawn has a customer database, a direct-mail postcard would be the best choice to target her current customers and offer them a pre-season special on engine tune-ups. This form of advertising is likely to generate a higher response rate than mass media methods like magazine ads or local TV spots. Distributing flyers in the mail can also be effective, but direct-mail postcards have a higher perceived value and are less likely to be discarded as junk mail.

Dawn Operates a Small Marine Service Company