The _________ strategy attempts to promote a product by generating consumer demand for it primarily through advertising and sales promotion appeals.

Question

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The pulling strategy is a type of promotion strategy that aims to create consumer demand for a product through advertising and sales promotion techniques. It involves creating a strong brand image, using advertising campaigns, and offering incentives to encourage customers to buy the product. This strategy is used when a company wants to differentiate its product from similar products in the market and create a strong customer base. Through this strategy, the company aims to pull the customers towards the product, which is why it is called a 'pulling strategy.'

The _________ Strategy Attempts to Promote a Product by Generating