A ________ strategy is used to generate consumer demand.

Question

Quizplus · Accepted Answer

A pulling strategy is used to generate consumer demand by creating interest and demand for a product through advertising and promotion, ultimately pulling consumers towards the product. This is in contrast to a pushing strategy, which involves pushing the product to consumers through aggressive sales and distribution efforts. A cooperative strategy involves collaboration between businesses, while a volume strategy involves producing and selling large quantities of a product.

A ________ Strategy Is Used to Generate Consumer Demand