Research shows that consumer perception of quality is closely related to an item's price.

Question

Quizplus · Accepted Answer

Studies have found that consumers often equate a higher price with higher quality, leading them to perceive the product as more valuable and superior. However, this does not mean that price is the sole factor in determining quality perception. Other factors such as brand reputation and product features may also influence consumer perceptions.

Research Shows That Consumer Perception of Quality Is Closely Related