Consumers usually describe a product by its _________; marketers focus on ________.

Name: Consumers usually describe a product by its _________; marketers focus on ________.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Consumers typically describe a product by its features, such as size, color, and functionality. Marketers, on the other hand, focus on the benefits of those features, such as how they meet consumer needs, improve quality of life, or solve a particular problem. Therefore, choice C, features and benefits, is the best answer.

Consumers Usually Describe a Product by Its _________; Marketers Focus