To reach a target market with a small number of buyers, or buyers concentrated in a geographical area, the most feasible alternative may be a(n) _________ channel.

Question

Quizplus · Accepted Answer

Direct channels are most effective for reaching a small number of buyers or buyers concentrated in a geographical area. This is because direct channels allow for personalized communication and the ability to build long-lasting relationships with individual buyers. Indirect and integrated channels may be too costly or complex for targeting a small market. Balanced channels are not applicable in this scenario as the goal is to focus on a specific target market rather than spreading resources evenly across various channels.

To Reach a Target Market with a Small Number of Buyers