The marketing concept _______________________________.

Question

Quizplus · Accepted Answer

The marketing concept refers to a companywide customer orientation, where the focus is on understanding and meeting the needs and wants of customers to ultimately achieve long-term success. It is not ineffective in the age of Internet transactions but rather has become more important as customers have access to more information and options. The focus is not on producing products at a reasonable cost in large batches but rather on creating products that meet customer needs and delivering them in a way that provides value to the customer. The marketing concept is effective in both seller's and buyer's markets.

The Marketing Concept _______________________________