Daron's washing machine has stopped working. He has looked at Consumer Reports, talked to friends and family, and gone to several retailers to look at new machines. This weekend he will sort through the information that he has already gathered. Daron is at what stage of the consumer buying process?

Question

Quizplus · Accepted Answer

Daron has already recognized the problem and completed the search stage. He is currently evaluating alternatives and will make a purchase decision after sorting through the information he has gathered.

Daron's Washing Machine Has Stopped Working