Long-term customers buy more, require less service, and provide valuable feedback to a marketer. These elements contribute to a high __________________________________.
A) propensity to consume
B) relationship
C) brand loyalty
D) lifetime value of a customer
Correct Answer:
Verified
Q23: Marketers can influence the consumer behaviour process
Q24: _ is part of the broader field
Q25: _ is the process of collecting and
Q26: Which of the following is not a
Q27: The interpersonal determinants of consumer behaviour include
Q29: A field of research that uses activities
Q30: Which of the following is not part
Q31: The demographic method of segmenting the market
Q32: Which strategy below includes decisions about package
Q33: Which strategy below effectively blends advertising, personal
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